The Shorty Awards honour the best of social media by recognizing the influencers on Facebook, Twitter, YouTube, Instagram, TikTok and more. Past winners include Taylor Swift, Terry Crews, Malala Yousafzai, J.K. Rowling, Adele, and DJ Khaled.
This year, our talent the Bafana Family received their first nomination in the Family and Parenting category and attended the star-studded ceremony in New York.
The Bafana family channel is home to endless YouTube videos featuring family-friendly vlog content that highlights their larger than life family. In less than two years, the Bafanas have racked up more than 50M views and accumulated a following 280K+ subscribers as well as being featured on BBC TV series, The Customer Is Always Right.
“Their nomination is a huge achievement for the family but for us as an agency too. Having worked with the Bafana’s to raise the profile of their channel and secure them brand opportunities, this recognition of their work is a big win for all involved”Talent Manager, Israel Oba
JELI is hoping to be more successful at the Drum’s Social Media Awards this year. Earlier this month it was announced that Facebook’s vice president of Northern Europe Steve Hatch will chair the 2019 judging panel which includes experts from Disney, Seen Connects, Diageo, Jaywing, The New York Times Magazine and FleishmanHillard.